BMW is turning to an unusual business model for car buyers in some countries

If you want heated seats, you'll have to sign up for a subscription plan of about $17 a month to get your tush warmed up

The BMW subscription plan for seat heaters is sold in the U.K., where the fee is about $17 a month, and South Korea, where it costs about $18 a month, according to The Verge

Customers must purchase a $17 monthly subscription plan or else pay up about $416 to unlock the service on an "unlimited basis."

From 2021 through 2018, subscription plans grew more than 300%, or five times faster than revenue at S&P 500 companies, the report noted

After all, typically when a consumer buys a car, all the hardware is included as part of the purchase price — tires, seats, steering wheel, defroster and so on

BMW is starting to sell a subscription fee for heated seats to remove the software that blocks you from gaining access to it

With BMW Functions on Demand, customers will be able to explore new software-based features on a short-term basis by purchasing a trial