NewsVeterans of video games, media and technology launch GGWP...

Veterans of video games, media and technology launch GGWP to reduce game toxicity and raise $12M in seed funding


San Francisco, March 21, 2022—(BUSINESS WIRE)—As of March 21, 2022, there will be a total of ten million people living in the United States. Dennis Fong, Kun Gao, founder of Crunchyroll, and Dr. George Ng, data and AI expert, have launched GGWP, an AI-powered gaming and content moderation solution. In a sign of industry-wide support, the company has raised $12 million from a group of experts in VCs, platforms, games, and executives from around the world. The seed round was led by BITKRAFT Ventures with co-investors such as Maker’s Fund, Griffin Gaming Partners (GGP), Sony Innovation Fund, Riot Games, and other key industry figures, including Twitch and YouTube founders Emmett Shear and Kevin Lin, Krafton CEO Chul Hyun Kim, and influencer Pokimane.

An acronym for “Good Game, Well Played,” GGWP was founded with one goal in mind: to make positive play more accessible and accessible to everyone. Toxicities in online games are a well-documented and widespread problem. With millions of toxicity-related complaints and reports filed daily across the biggest games, human moderators can’t keep up. It is possible for GGWP’s platform to customise a moderation system that can catch, contextualise, and respond to every single incident reported.

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Dennis Fong, CEO of GGWP, stated, “There’s a lot of research that shows bad behaviour is bad for business.” “More than a quarter of gamers have quit a game because of the toxicity of the community. Modernizing game moderation with GGWP is our goal. It’s possible to improve game experiences and game businesses by responding at scale.”

Smart AI-powered moderation platform GGWP allows publishers to view the health of a game’s community, review incidents with contextual information, and understand the overall impact of each player in the community with ease. Just as easy for developers to use and integrate into their games, GGWP is remarkably simple to call an API and get started.

Technology has been James's passion for over a decade. After graduating from the University of Chester with a Bachelor of Arts degree in Journalism in 2006, started writing full-time shortly after. Over the years, he has worked on everything from Windows XP to Red Star OS, but more recently has settled into the Apple ecosystem. A regular contributor at, James writes about iOS, macOS, and Apple hardware.


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