NewsTwitter ad that contradicts climate science has been banned

Twitter ad that contradicts climate science has been banned


BERLIN, Germany (AP) — To follow Google’s lead, Twitter has announced that it will no longer accept ads from companies that deny the scientific consensus on climate change.

On Friday, the company released a statement outlining its new ad policy, saying that “advertisements should not detract from important climate discussions.”

There was no indication that the change would have an impact on what users post on the social media site, which has been targeted by groups promoting misleading claims about climate change.

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On the same day as Earth Day, the European Union announced that it had reached a deal with big tech companies requiring them to vet their sites more closely for hate speech, disinformation, and other harmful material.

Reliable, authoritative context for the climate conversations that Twitter users engage in will be provided in the coming months, including from the Intergovernmental Panel on Climate Change, the social media platform said in an announcement on Thursday. The reports of the United Nations-backed scientific panel on climate change causes and effects serve as the basis for international negotiations aimed at limiting climate change.

To combat climate change misinformation, the company already has a dedicated climate topic on its website and offered “pre-bunks” at last year’s United Nations Climate Conference to counter the misinformation.

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Technology has been James's passion for over a decade. After graduating from the University of Chester with a Bachelor of Arts degree in Journalism in 2006, started writing full-time shortly after. Over the years, he has worked on everything from Windows XP to Red Star OS, but more recently has settled into the Apple ecosystem. A regular contributor at, James writes about iOS, macOS, and Apple hardware.


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