NewsMarket leader in the food and beverage sector Samsung...

Market leader in the food and beverage sector Samsung identifies GRUBBRR as the Emerging Technology Partner of the Year


It has been announced today that GRUBBRR, the industry-leading provider of self-order technology, has been named Food & Beverage Emerging Technology Partner by Samsung Electronics America at Samsung Electronics America’s annual V/X showcase. Samsung’s awards programme recognises the many contributions made by its partners to the display and mobile industry.

Samsung’s All-In-One Kiosk expanded its release in June 2021, and GRUBBRR was there to help. Additionally, Samsung customers can use GRUBBRR’s smart digital menu boards, kitchen display systems (KDS), and food lockers to transform their businesses. Many fast-food restaurants across the country, from small mom and pop shops to major chains like BurgerFi and Capriotti’s, have implemented GRUBBRR technology.

This has been an especially difficult period for the food and beverage industry over the last two years. Sam Zietz, CEO of GRUBBRR, says that “technology and innovation have been crucial to the survival of many restaurants across the country.” With our partnership with Samsung, we’re pleased that restaurateurs have the opportunity not only to survive but to thrive during these unprecedented challenges.

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According to GRUBBRR’s founder and chief technology officer, Bhavin Asher, “We are incredibly proud to be recognised as Samsung’s Food & Beverage Emerging Technology Partner of the Year.” “We’re proud of our accomplishments and what we’ve contributed to the industry,” the company said in a statement. The technology sector is constantly changing and adapting, and we look forward to expanding our partnership with Samsung and bringing new technology solutions to the market.

In the last two years, companies have faced unprecedented challenges, making it imperative for them to remain agile and pivot where necessary to continue operating. Samsung’s distinguished partners supported customers throughout these difficulties and consistently provided excellent service—all while growing and flourishing in the face of adversity.

At Samsung, we appreciate the contributions of Grubr and their ideas. Chris Mertens, Vice President of US Sales, Displays, says that GRUBBRR has shown their commitment to developing innovative kiosk solutions over the past year. The GRUBBRR team has worked hard, and we want to show our appreciation and honour them for their efforts. We look forward to continuing our partnership with them.

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Technology has been James's passion for over a decade. After graduating from the University of Chester with a Bachelor of Arts degree in Journalism in 2006, started writing full-time shortly after. Over the years, he has worked on everything from Windows XP to Red Star OS, but more recently has settled into the Apple ecosystem. A regular contributor at, James writes about iOS, macOS, and Apple hardware.


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