Introducing the new Kineticore technology by Lazer


Lazer helmets with KinetiCore technology are the first to incorporate rotational-impact protection into the design. Unique controlled crumple zones are incorporated into the new impact technology.

As KinetiCore is integrated into the helmet’s core, it reduces the weight and provides more ventilation. The Lazer team has been working on KinetiCore technology for more than a decade and is proud to announce its official release.

Lazer’s all-new built-in helmet technology provides improved protection for cyclists and increased comfort at a lighter weight, enhancing riders’ protection, confidence, and enjoyment in the saddle while reducing helmet weight.

The KinetiCore helmet technology is unlike anything else on the market. It took Lazer over a decade to develop a new technology that alters the way we think about brain protection altogether. The result is the KinetiCore, a helmet with advanced protection technology built into it rather than a separate accessory.

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The evolution of brain protection

Founded in 1919, Lazer has been designing protective gear. As a result of Lazer’s long-standing relationship with professional cyclists, the peloton began wearing proper headgear long before it was required by law.

A decade ago, Lazer began developing its own proprietary (rotational)-impact technology that was built into the helmet rather than added on as an extra, in response to the increasing public awareness of the dangers of rotational-impact injuries and other emerging technologies. To accomplish this, the design team had to completely rethink helmet design.

To begin, they looked at the effects on cyclists of various types of impacts. They used advanced simulations to study the effects of direct and rotational impacts on riders’ skulls and brains, creating thousands of templates in their search for the new technology.

The breakthrough came when the team studied the crumple zones of automobiles. Thus, they developed helmets with internal crumple zones shaped like cones, which break upon impact and dissipate energy away from the rider’s skull.

There is a unique set of foam blocks built into the helmet that are designed to buckle in direct and rotational impact, redirecting energy away from your brain. The result is KinetiCore’s controlled crumple zones.

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Zaid Quraishi
My name is Zaid Quraishi. I pride myself on being a meticulous and organized individual who has done his Bachelors in Medical Technology and currently pursuing my Master's in the same course from Sher-e-Kashmir Institute of Medical Sciences. I belong to the beautiful valley of Kashmir, and my hometown is Srinagar. I am the elder sibling of my younger brother. As far as my strengths are concerned, I am effectively communicative, optimistic, reliable, a team player, and time-efficient. My weaknesses are that I am an honest person and I tend to be blunt, and sometimes, I like to work alone. I am passionate about content writing, online gaming, and learning new things, especially languages (currently German). I have written two papers for my University degree, which helped me immensely in learning how to write effectively. I am confident in my writing skills, and I can effectively pour my thoughts out in writing and express myself so that the reader relates to it and is intrigued by the content. I love to play with my pet cat, and she is a darling to me. The thing that I dislike the most is being distracted when you are in the zone. Currently, I am a content writer in a dynamic work environment at Shouzy, ready to improve readers' satisfaction and increase retention levels.


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