The Weather Channel has announced that it has struck a deal with CBS News to provide content and technology for CBS Mornings and Evening News.
On the CBS News Streaming Network, you’ll find the Weather Channel’s content.
As the Weather Channel marks its 40th anniversary this year, “there’s never been a more critical time to provide viewers with cutting-edge visual presentations and compelling storytelling about our weather,” said Byron Allen, founder and CEO of the Weather Channel’s parent company, Allen Media Group. Weather Channel and CBS News are joining forces in order to provide CBS News viewers with the most cutting-edge weather reporting and to expand the brand awareness of Weather Channel. In an effort to better understand climate change and environmental issues, CBS News and the Weather Channel will collaborate.
For $300 million, Allen bought the Weather Group from a group that included Blackstone, Bain Capital, and NBCUniversal in 2018. Even Al Roker, who used to host a show on The Weather Channel when it belonged to NBC, had a show there when it did. In 2015, Al Roker’s talk show was shut down.
The Weather Channel’s immersive mixed reality technology will be used to provide virtual forecasts and show how weather events will affect specific cities and communities under the new CBS deal.
Weather Channel will also provide live shots from hurricanes, tornadoes, and floods, featuring Weather Channel staff members Stephanie Abrams, Jim Cantore, and Mike Bettes.
Special investigative climate reports will be produced by the CBS News investigative team and the Weather Channel meteorological and news gathering teams.
Neeraj Khemlani, president and co-head of CBS News and Stations, said, “By bringing together CBS News and the Weather Channel’s weather teams and virtual view technology, we will not only be able to forecast the weather but show viewers what it really will look like.” This is a comprehensive partnership that integrates the reporting teams, technologies, and target audiences of both companies. Additionally, we will collaborate on field reporting and pair our investigative teams to expand our environmental investigative efforts in addition to the virtual forecasts and live reporting. One of the most important stories of our time—the effect climate change has on the communities we live in—will be covered in greater depth with our collaboration.