According to Bloomberg’s Mark Gurman, Apple is preparing a new subscription-based service to purchase iPhones and other Apple hardware. With this plan, customers will pay a monthly fee and receive a brand new iPhone whenever the manufacturer introduces a new model.
In contrast to the current instalment plans offered by Apple and carriers, this service will offer a fixed monthly fee instead of the cost of a phone divided into 12, 24, or 36 months. Apple TV+, Apple Arcade, iCloud+, Apple News+, and Apple Fitness+ may be included as part of the iPhone subscription service, which will be linked to existing Apple ID accounts.
Until the end of this year or early in 2023, Gurman expects the new subscription service to begin with iPhones and then expand to other Apple products, including iPads, MacBooks, and the Apple Watch. There’s no word on the price yet, but it’s widely expected to be between $20 and $40 per month. It’s not yet clear how subscription cancellations will affect the total cost of use for users.
Subscription-based phone sales aren’t entirely new, as Google already operates its own Pixel Pass program in the US, which lets you choose between a Pixel 6 or Pixel 6 Pro bundled with Google’s own first-party services for $45 to $55 per month.