News5WPR announces creation of a dedicated PR division for...

5WPR announces creation of a dedicated PR division for travel technology


NEW YORK, May 19th, 2022/PRNewswire/— 5WPR, one of the largest independently-owned PR firms in the United States, has announced the launch of a Travel Technology branch after welcoming many new clients in the industry in the last month.

It’s an extension of 5WPR’s technology practice and includes companies that are involved in the trip booking process, as well as brands that offer unique experiences via the use of technology.

5WPR CEO Matthew Caiola says the pandemic has transformed the travel business for good. “Many of our clients are proposing upgrades to the present experience, such as more comfort while booking your holiday or alternative travel and destination offerings,” Caiola says. Our first travel tech client joined 5W over a year ago, and the exceptional work we’ve performed has attracted additional interest in how our services may help their work.

A national leader in adtech, martech, and fintech public relations, 5WPR’s tech practice has become increasingly specialized over the years. Working with important industry contacts like influencers, bloggers, celebrities, and other media outlets helps the team generate outcomes. 5W delivers maximum exposure for its clients by integrating PR, digital, influencer partnerships, and social media campaigns.

Among the public relations services that are provided to clients in the travel technology industry are messaging and positioning, media relations, initial public offering media strategy, new market expansion campaigns, visibility programs, content creation, sponsorships and partnerships, digital media campaigns, event planning, thought leadership, and speaking opportunities.

Technology has been James's passion for over a decade. After graduating from the University of Chester with a Bachelor of Arts degree in Journalism in 2006, started writing full-time shortly after. Over the years, he has worked on everything from Windows XP to Red Star OS, but more recently has settled into the Apple ecosystem. A regular contributor at, James writes about iOS, macOS, and Apple hardware.


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